Amazon Marketplaces

Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.

The company was founded in 1994 as “Cadabra”, but later changed its name and launched online as in 1995. The company began as an online bookstore. The company now employs over 300,000 people worldwide.

10,158,075 feedback reviews in a month is the most active, and thus largest, marketplace with 4,044,789 feedback reviews received among all sellers in a month. This is 40% of the 10,158,075 feedback reviews on all Amazon marketplaces.

1,077,047 new sellers this year, 3,016 per day

So far this year 1,077,047 sellers joined all Amazon marketplaces. This equals to 3,016 new sellers every day.

1,781,187 sellers have products listed for sale

Out of the over 5 million marketplace sellers only 1,781,187 have products listed for sale. This can be used as the active sellers number for Amazon marketplaces, although also relevant is 1,249,436, the number of sellers with at least one feedback review in a year.

Most sellers sell in electronics category

18% of the top sellers on have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 16%, Home & Kitchen at 14%, and Health & Household at 10%.

More then 25% of sellers are based in China

A growing number of sellers on Amazon marketplace are based in China or Hong Kong. China’s share of Amazon Marketplace is 25% if not higher, as estimated by the data available for the Amazon’s European marketplaces.

European marketplaces cross-border sellers

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces.

69% of sellers use fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) usage is highest in with 69% of the top 10,000 sellers using it.

13 marketplaces

Amazon runs 13 marketplaces around the world which includes USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Australia, Brazil, and China.

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